At the South by Southwest festival this past week, one of the sessions was held by William Leake, CEO of Apogee Search, one of the 25 largest Search Engine Marketing firms in the world, and Kellie Mecham of Expero, an Applications and Websites Design Company. Their session was titled “How to Make Search Engine Optimization (SEO) and Usability Work Together”

What the heck does that mean, you ask? Well, let’s say you run a website. You have a great product and a terrific looking design, now you just need some traffic. More importantly, you need visitors to your site who want to BUY your product. That is where Search Engine Marketing comes in.

Apogee Search is a search engine marketing site that offers Search Engine Optimization. Apogee’s Pay Per Click Advertising is designed to quickly place a website in the listings of Internet search engines. Your business only pays if someone clicks through to your site.

Apogee’s website also has a Resources page that explains terms used by the Search Engine Marketing industry. Sure, you know what a Referring URL is, but do you know what a “Black Hat” is? And of course you’ve heard of email Spam, but have you heard of Malware?

You have enough to worry about if you run an Internet business, let Apogee Search help you succeed in gaining and keeping your customers.