I’m a Mom, I’m a blogger, and I’m a brand enthusiast. When I find a product that I really like, I tell people about it. I tell my family, my real life friends, my online friends-heck, I tell strangers at stores about it. What I do has a name, it’s called word-of-mouth marketing, and people have been doing for as long as there has been conversation. And now, major companies are compensating bloggers for telling their online friends and readers what they think about products in what is called a sponsored conversation.

IZEA, the social media marketing company for which I am a compensated Insider, sponsored this post about sponsored conversations.  And I’ve got a video that IZEA asked me to put in this post about what exactly a sponsored conversation is and how it works.  I might be able to work the words ’sponsored conversation’ into this post a few more times if I try

This clever video explains what a sponsored conversation (see?!) is, who uses them, and why they work. Enjoy!

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