First, I want to say how bad I feel that I couldn’t post anything about the conference while I was there, for those of you who were stopping by. Although we had a room with a wireless network and there was free wi-fi in the lobby and other areas of the hotel, and although I could get my computer to connect to the BlogHer network, I couldn’t get any pages to load. Not once. And it was weird because people all around me were online everywhere. My roommate had no problem logging on in our room. Me, nothing.
Secondly, I have been trying to write this post for almost 3 hours. I just don’t know how to condense my thoughts. The whole idea behind a conference about blogging is for bloggers to meet each other and exchange ideas and information. Or so it would seem. I wanted to sit in on sessions where bloggers I admire talked about how I could make this blog better. I wanted to see the bloggers whose blogs I read and whose tweets I follow and hug them in person. I wanted to bask in the warm embrace of 1400 people who know exactly what I mean when I’m asked “what do you do?” and I say “I’m a blogger”.
The BlogHer staff works for an entire year on each conference. That’s how long it takes to line up sponsors for the event. Why does the conference need sponsors? Because they enable the conference ticket to cost $200 instead of $1,000 and the hotel room to cost $200 a night instead of $400. BlogHer finds a hotel that can accomodate 1400 registered attendees plus any additional family they might want to bring, and it’s an extra bonus if the conference rooms are right there as well. They put the BlogHer name on an event that people talk about for months before and after.
So here’s an idea- let’s repay BlogHer for all their hard work by behaving like responsible adults when we go to their conference. Let’s remember that we are attending a professional conference where people like Tina Brown and Ariana Huffington are asked to speak to us. We want to be taken seriously. We want what we do to be recognized as something of value. Many of us want to be seen as writers with journalistic standards and a high sense of ethics.
So why were we (and I’m saying we even though I was not personally involved because BlogHer is a community and what even one person does can affect everyone), why were GROWN ASS WOMEN pushing and shoving and elbowing and complaining and THREATENING other people over…I’m shaking my head now…over FREE STUFF? Please, someone explain this to me.
When I read that someone elbowed Amy’s baby in his face to get to a table of free stuff at an evening reception (NOT hosted by BlogHer), when I read that a person representing Crocs shoes was threatened in the lobby by a woman who claimed she could embarrass him with her blog if he didn’t find her a pair of the free shoes given away during a different reception, when I saw that one of the (Non-BlogHer sanctioned) parties had a gift bag that contained lube and a vibrator, I wondered where the heck everyone thought they were last weekend?
To their credit, I thought that the companies who set up exhibition booths during the conference all did a magnificent job. I wish I had walked down each aisle and taken a photo of the booths because they were amazing. Zappos and Bill Me Later had a photo booth, Wal-Mart created lounge areas with comfy chairs, Mary Kay brought in a makeup counter. One company that sells Kiwi Fruit brought in bushels full of fruit and these cool plastic serrated knife/spoons for instant eating. Springpad had great little notebooks and were taking business cards for a drawing of one of four prizes (I won a really cool car seat!). McDonalds had cooking demos by Paula Deen and Rick Bayless and gave away complete sets of Teenie Beanie Babies (I won one of those too!). Pepsico was giving away pop and flavored water and all the little bags of chips and granola bars you wanted. GM put a Camaro right in the room with another one outside for test driving.
Suave brought in two celebrity hairstylists to give free blowouts, styling tips, and Suave hair care products. Degree had their new body sprays. Playskool gave out these adorable little toy vehicles shaped like bugs, All Laundry Detergent dressed up two people in pink clothes (they were the laundry fairies) and gave out chocolate star-shaped lollipop wands and travel size bottles of detergent. And that’s just a few of them!
Now, these exhibitors, who were staffed by people from the companies and often a PR rep as well, were being extremely generous with their samples. By Saturday afternoon, you could pretty much take as much as you wanted because they didn’t want to pack up and ship home any more than they had to. There was very little restriction on what you could take and how much.
Which makes it all the more baffling to hear about people scrambling for swag bags at the parties. How much stuff do people really need? And one party, that asked people to RSVP ahead of time and the first 100 people would get a special (very expensive) gift bag, somehow ran out of bags before those 100 people got there. Who were they giving them too? Why have “rules” if you aren’t going to follow them?
Every year, I come home from BlogHer and there’s some kind of controversy. This year, it’s the Great Swag Debacle. I hope this post helped clarify that BlogHer themselves and the companies in the exhibition hall were not the guilty party. Please don’t blame BlogHer for the actions and behaviors of others, and please don’t let it stop you from signing up for BlogHer 2010 if you are interested in attending. There was so much more value in this conference than just the stuff.


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It looks such a fine event…why can’t we have a blogging event for both sexes?
Twitter: CorrinRenee
First, I want to say that I was so disappointed that I didn’t get to meet you at Blogher!
Second, I understand that gift bags are part of the fun but those people that fought and hoarded should feel embarrassed. I calmly waited my turn and took the time to talk to companies and I came home with more than enough samples and swag.
I don’t see an issue with lube and a vibe being in gift bags since the sponsor was clearly listed on the invite – and they must have been a big hit if everyone was out for one.
I agree with the PP- I don’t see a problem with a vibe or lube. These things aren’t for everyone, of course (I don’t use them), but there is nothing shameful or embarrassing about human sexuality, especially if the sponsor was listed and people could assume they would encounter sexual products. I don’t feel that in order to be professional one must ignore certain facets of life.
BUT these stories of the Swag Wars are ridiculous, i completely agree. I love free stuff just as much as anyone, but threatening that poor croc man (and i hate crocs!)?! I can’t even imagine someone stooping that low. The pushing and shoving and being otherwise immature doesn’t surprise me as much, though it’s certainly disappointing. Why do so many people revert to childishness when it comes to “stuff” and acquiring it?
Twitter: mom101
Go Elizabeth! I love when you get all dominatrix on the community and tell us to chill the hell out!
Twitter: Table4Five
J-L: BlogHer is for both sexes. It was started as a community site for women but the conference is open to all. There were many male bloggers this year. Want to come to New York next summer?
Twitter: Table4Five
Corrin- I really did want to meet you, I swear! See you at Izeafest! Also, my problem with the vibrator wasn’t that it was in a swag bag, it was the grabby attitude. If I was the bride who’s wedding party was staying in the hotel, and I walked through the lobby to find a bunch of screaming women waving vibrators around, I might think I was at a very different kind of event
It’s about decorum, that’s all.
Twitter: Table4Five
Ameya-I have no problem with a party giving out lube and a vibrator. I have a problem with women climbing over hotel lobby furniture and throwing stuff all over the floor trying to get to it. The ladies who organized the event are wonderful and I have no beef with them, just with the people who acted like the only reason they were at the party was to see what free stuff they were getting.
Twitter: Table4Five
Liz- I’m glad I was too busy to witness some of what I’m reading about first hand. And I’ll be putting the “Blog With Integrity” up on all my blogs. Thank you for doing that, the mission statement is so well written.
Twitter: debmomof3
I’ve been trying to formulate my thoughts on the whole swag issue for days now – and still can’t seem to bring myself to post about it yet. I think it has something to do with the difference between what was going on down in the expo hall with swag – and what was being handed out at the parties and by individual bloggers. You summed it up quite well, I think.
I hope that in time this community will raise because without being united you are not listen.
Hmmm… from an outsiders view, it sounds like the material items of swag took over. Seems people were thinking more about stuff then the benefits of like minded people having a conference.
Thanks for the shout out in your posting. As a sponsor, I spent most of my time in the exhibit hall meeting hundreds of wonderful BlogHers including you
It was impressive to see so many major brands exhibiting for the first time this year.
Would like to let your readers know, that the BlogHer conference team did a great job of giving us sponsors many “official” opportunities to interact with attendees in the hall and at the meals/events. However, I too did hear many attendees discussing the commercialism and behavior at the outside events. As a sponsor I think this feedback is extremely important. I hope other official sponsors and “unofficial” sponsors take note.
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Twitter: Social_Citizen
I went to the BlogHer Business Summit back in the Spring of ’07, and it was a great event! I of all people know how much goes into putting an event together, and it makes me sad to hear about some of the things you’ve mentioned here.
Hoping and praying I don’t see any blog posts like this about IZEAFest!
Hi Elizabeth, This was my first year at BlogHer, and I agree that people’s behavior over stuff was odd. I wouldn’t mind if they cut the free items out entirely, included more sessions that aim to help people improve the craft of writing, (utilizing those famous writers present), and set a standard that panelists and attendees spoke more professionally in the sessions- (cut the cussing). We may have met, if not, hello!
It seem blogher is cool and big conference. I just have no idea, where this conference took place.