With 3D technology having only just made it onto a platform that is accessible for the private user, now cinemas are edging towards what is being billed as 4D. The premise behind 4D is full immersion viewing experience.
Sights and sounds are all present and correct as usual, 3D images jump out at you so long as you are wearing your special glasses, but on top of this there are smells, seat movements and other added extras such as jets of water, air or bubbles.
Suddenly that bargain Sony TV from Appliances Direct doesn’t seem quite so cool after all!
At present 4D cinema experiences are limited. In Korea, China and Japan they are beginning to gain in popularity, but in most of the west they are still mostly a futuristic dream. The London Eye is pioneering the technology with an exclusive 4D experience available only to those going on the Eye.
Tourists are seated in a cinema-like area and given special 3D glasses to wear. A short film about the various attractions of the capital is played.
In true 3D cinema style there are pigeons that seem to flap right by our faces and other images that jump out. On top of this there are aromas of cut flowers pumped into the room when a vision of the London parks is being shown, water sprayed at the audience when shown an image of a fountain and bubbles scattered when we are supposed to feel as if it is snowing.
Although this is a rudimentary experience of the 4D technology, it still gives a good idea of what could be to come.
So far the market for 3D televisions in the home has been getting off to a slow art.
Although people are prepared to pay for a smart 3D TV found at Appliances Direct, they are less willing to fork out for something that means they can only watch it when wearing special glasses.
On top of that there are a limited number of programs made for 3D at present, and until there is more choice, many consumers are simply not prepared to hand over their hard earned cash for something they will only use some of the time.
What do you think? Have you bought a 3D TV, and would you want theaters to start spraying water at you to give you a “4D” experience?