Coming home on the plane from Orlando, I read the entire Delta Sky magazine, including a very large article on the marketing strategy that has led to the entire month of October being dedicated to raising awareness of and money for breast cancer research. Delta airlines has made an enormous commitment, including selling Minute Maid pink lemonade during flights, 100% of the $2.00 price goes to breast cancer research. Their flight attendants also have the option of purchasing t-shirts and pins to wear during flights, with proceeds being donated. Every attendant on my flight was wearing one. I couldn't believe it had been 10 YEARS since Yoplait first introduced the concept of saving the lids from their yogurt containers and sending them in for a donation of ten cents each. The Estee Lauder corporation, who came up with the pink breast cancer ribbon pin, has over 70 countries participating in 2009 Breast Cancer Awareness Campaign "World Pink. World Without Breast Cancer.™ Wear a … [Read more...]
Raise Money for Breast Cancer Network of Strength with BeeWell Miles
If you had asked me this morning when was the last time I set out to take a walk, I would have said "oh, I don't know, but I'm sure it wasn't that long ago". It was 2007 when we did the Alzheimer's Memory Walk. TWO THOUSAND SEVEN was the last time I deliberately walked for a cause, people. That is just SHAMEFUL! What prompted all of this was my learning about the BeeWell Miles site from Bumble Bee Foods (as in the canned tuna). From April 1st 2009 to October 31st 2009, they will donate 15 cents for each mile that registered site participants walk, up to 1 Million Miles. When the registered miles reach 1 Million, Bumble Bee will add $50,000 to the donations to bring them to $200,000 total. The money goes to Breast Cancer Network of Strength, an organization that provides emotional support as well as programs and services to people with breast cancer. If I were to walk one mile every day between now and October 31st, at 15 cents a mile, that would be almost 200 miles or … [Read more...]
I Love Comments!