Apparently, Tonka does not read this blog

Image by unloveablesteve via Flickr Just over two years ago, on October 19th 2007, I wrote a post titled  Tonka Trucks: "built for boyhood"? in which I called Tonka to task for their commercial showing boys playing with Tonka dump trucks,  a commercial in which not only did they insinuate that Tonka Trucks are built specifically for boys, but used the phrase "boys are built different" several times. A phrase, as one commenter pointed out, that isn't even grammatically correct.  The point of my post was to point out that GIRLS also play with Tonka trucks, so obviously their products are built for girlhood too.  My comment that playing with a dump truck does not cause a girl to grow a penis or anything was a big hit with my readers back then. Well, Tonka, you did it again.  In heavy commercial rotation right now is an ad for Chuck the Talking Truck. It goes like this:  "Hi, I'm Chuck. Your BOY'S friend". *insert sound of facepalm* Tonka, Tonka, Tonka.  You really need … [Read more...]