This is a sponsored guest post written by Chris Brogan on behalf of Trust Agents. Post powered by Sponzai
Want to know about our book, Trust Agents? My co-author, Julien Smith, and I want to know if you are a trust agent. What defines a trust agent? Here are the six main secrets of being a trust agent. Do any of these sound like you?
Make Your Own Game
You can do what’s come before or you can take a unique swing at the world. If you’re Hugh McGuire, you’re working on Book Oven, a whole new way to look at books and reading. You’re someone like Perez Hilton, who took on People magazine and won, as far as we’re concerned.
Are you making your own game?
One of Us
Maybe you’re the person in your industry who’s come to the larger online conversation, like Leslie Carothers is to the home industry. Perhaps you’re the next Matt Cutts, who represents Google to lots of us. He’s more Google than Sergey or Larry, because he’s here. He’s one of us.
Are you one of us?
The Archimedes Effect
Understanding leverage is what separates the hobbyists from the professionals. Do you understand how to take what you’re doing in one instance and extend it out into something bigger or better elsewhere? This is what brought Madonna from just another singer into being a worldwide brand. Leverage is behind all the most powerful people in the world, but it all starts somewhere. Gary Vaynerchuk leveraged his wine store into his video project and took that into his media project and his book deal. Gary bleeds leverage.
Do you understand the Archimedes Effect?
Agent Zero
Connecting and networking and building relationships is what moves you from an individual contributor to an interdependent kingmaker. Learning how to be a core element of several networks is where we think a trust agent works best. Take Robert Scoble. He went from being a guy talking about Microsoft to a guy on a mission to be moved by what he saw around him. Robert connects with people all over, and finds himself at the core of many important networks.
Are you Agent Zero to several networks?
Human Artist
There’s a world of difference between knowing how to build relationships with people and coming off as “that guy.” You know who we mean: that person who shows up with a bullhorn to promote her projects, to blurt about her interests, and then to leave before you get a chance to say anything about you. A human artist is what we call the people who interact well in this new world, and who know how to build nurturing relationships. People like Liz Strauss and Terry Starbucker are human artists.
How do you relate to others?
Build Armies
Working solo is easy. Do you share what you know to promote larger interactions? Can you create resources to help you and then thread your efforts into theirs? Building an army, especially a loosely-joined and flexible group of people from many disciplines, is the key to being an advanced trust agent. People like Danny Brown, who started a social good movement know the value of armies. Ze Frank turned entertainment into a massively multiplayer online experience, one that has yet to be replicated successfully. The implications to business are obvious.
Are you ready to build armies?
If You Answered Yes to Any of the Above
You are definitely in the mindset of trust agents. Your examples might be different. You might not do as much of one of the six secrets as others (I’m still not very good with leverage, for instance). But at your core, you’ve caught on that these new online tools require a different type of person, and that not just anyone can get the most from the experience. You, however, are in the perfect position to be a trust agent.
If you are a trust agent, Julien and I want to meet you over the coming months. We’re traveling the US (and sometimes abroad), and we look forward to connecting with as many of you as we can. Why? Because that’s what we do.
I’m excited you’re part of the experience. We’ll appreciate your help, your input, your support, and your own experiences as part of the project. It’s how we do things. Thanks in advance. You’ve already made this all very much worth it.
If you haven’t joined the Trust Agents Community, swing by. And if you want to buy a copy of Trust Agents, you can get it here.
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Getting Back to Basics
Ever since I started blogging a jillion years ago, I’ve noticed that there are times when it seems like everyone whose blog I read is writing about the same thing. I don’t mean like when we all get home from BlogHer and post our photos and tell our stories, I mean, times when we all seem to be thinking along the same lines regarding our blogging. I’ll explain what I mean in a minute, first let me backtrack a bit.
Last month, I was chatting with Amy on Facebook and somehow we got on the topic of blog comments. I told her I missed the days when I had 13 readers, and how exciting it was every time any one of them left me a comment on a post. We talked about Twitter, and Facebook updates, and how it’s so much easier to just post there than come up with a whole blog post. We talked about how there are so many blogs to read that it’s hard to stop and leave a comment when there are 100 more posts in the reader to get through.
Today, Mr. Lady posted about Community on her blog Whiskey in My Sippy Cup (don’t read it? you should). This is the part that jumped off the page for me:
Well said. I don’t know about the rest of you, but 2009 left me feeling wrung out to dry. I finished 2009 absolutely and completely exhausted. I realize that it’s mostly my fault, I said yes to way too many things, and didn’t schedule my time well, and that’s something I’ll probably have to continue to work on forever. But there was also this pressure that I felt, whether I was putting it on myself or not, to TWEET MORE and UPDATE FACEBOOK MORE and keep running more giveaways so I didn’t lose my feed subscribers and keep reviewing more products so companies would stay interested in me and GO GO GO GO GO GO GO.
And the fact is, I have stopped reading blogs for the most part. There are a handful of blogs that I check every day, but there are so many more that I haven’t read in months. And then I wonder why those people never comment on my blog posts any more! Well, DUH. The truth is that blogging is very much a reciprocal thing. You read them, they read you. You leave comments, they leave comments.
So, like Mr. Lady, I’m putting back the blogroll. I used to have one that linked to everyone who linked to me, I deleted it when an “SEO Expert” told me I had “too many links” on my blog. Well, too bad. Too many for whom? I’m going to try to recreate it, if you leave a comment on this post telling me you link to me, I’ll start making the list. And then I am going to click through that list as often as I can, read, and comment. I’m going to try to find my Community again, and I hope those of you who want to be part of it with me will let me know.
Let’s make 2010 the year we bring back the importance of using our blogs to make connections with each other. Let’s not let “Social Media” (ugh) ruin what made us all start blogging in the first place. We can do it. We can get our blogs back. Who’s with me?